In approximately two and a half whole weeks, it will be Cinco de Mayo. Unless you live under a rock, Cinco de Mayo is on May 5th, yearly. Most people tend to associate Cinco de Mayo with tequila; however, this year for Cinco de Mayo, Patrón Tequila is coming in clutch with two new ways to celebrate.


Photo courtesy of Patrón

The first way to celebrate Cinco de Mayo with Patrón is to indulge in the Patrón Margarita, which is aptly titled The Margarita Tower. Said margarita will be available starting on April 22nd through Cinco de Mayo at Toro Loco located at 15 Stone Street, New York, New York 10004.

Curated by Cody Goldstein from Muddling Memories, The Margarita Tower comes with three tiers that include dry ice and fresh liquid mixer components including Yuzu, Vanilla Syrup, Prickly Pear juice on the top, over-the-top garnishes in the middle, and Patrón Silver on the bottom tier. Specifics of the recipe can be found below:

The Margarita Tower recipe includes:
Two ounces of Patrón Silver
¼ ounce of Patrón Orange Liqueur
One ounce of Fresh Squeezed Prickly Pear Juice
¾ ounce of Fresh Squeezed Yuzu Juice
½ ounce of Vanilla Syrup

The tower will serve a total of 10 margaritas and is available for a group of people for $500. Additionally, the tower allows guests to create their own Patrón Margarita and comes with table side bartender service to help execute the margaritas.

If you're not in New York for Cinco de Mayo this year, you're not out of luck when it comes to celebrating with Patrón. This year Patrón has teamed up with HOOCH (cue: rewards system) to help up your drink game. Here's the deal; when you order a margarita on Cinco de Mayo, HOOCH will give you money to ensure that your next drink is a Patrón Margarita via the app. In order to make this happen, all you have to do is download the HOOCH app, go to any or your favorite bar that carries Patrón, order a margarita, upload a pic of your receipt that shows that you got a margarita, and then the cost of the upgrade will be rewarded to you in your HOOCH account in the form of TAP Dollars (aka HOOCH's currency) to use towards a Patrón Margarita. That's it; happy drinking.