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A new trend is taking shape in bars and at home– toasting in 2019 will not only be done with cocktails alone but with a mocktail–yes, a non-alcoholic drink. The number of Americans choosing not to drink alcohol but still socializing and enjoying going out for a meal and a drink is on the rise. To keep up with this trend, the need for better and more Mocktails to be served on the menu is being called for by consumers young and old.

In 2019 America will be celebrating the first National Mocktail Week. Taking place, the second full week of January 13-19, the week recognizes the growing desire by a number of Americans, mindful of alcohol consumption to seek alternatives to traditional drinks.

National Mocktail Week supports and celebrates the decision to drink non-alcoholic cocktails and encourages friends and family to do the same. The movement is spearheaded by Founder Marnie Rae. 15 years ago, Marnie got sober and it didn’t take long for her to realize that fun, delicious, grown-up cocktails were not an option in most of the hospitality world. Marnie founded National Mocktail Week as just one aspect of her movement to make Mocktails a standard on the drink menu.

The word mocktail comes from crushing together “mock” and “cocktail” together. What bartenders, and home enthusiasts are appreciating about mocktails is they get to experiment with ingredients that are typically off-limits for drinks.

A Mocktail is a non-alcoholic cocktail which can consist of a wide range of ingredients like fruit juices, drinking vinegars, tea-based syrups and homemade bitters or shrub, herbs and spices, soda and other elements. And while the trend may seem new, some favorite mocktails are not. The Shirley Temple and Roy Rogers have been around for decades, but primarily associated for those under the legal drinking age.

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Photo credit: Effie Gurmeza

Here is a Mocktail recipe perfect to serve anytime.

Classic Bubbly
1 ½ cups pomegranate juice
1 cup frozen raspberries
4 tbsp. vanilla bean paste
5 drops lemon extract
5 drops orange extract
2 pomegranates worth of pips

In a large saucepan, add all ingredients but the pom seed. Bring to light simmer over medium low heat. Simmer for approximately 25 minutes. Let cool.
Blend well in a blender to incorporate all ingredients. Add soda/sparkling water to taste. Garnish with pom seeds!

Everyone is encouraged to choose a mocktail over a cocktail. Celebrate National Mocktail Week and show support needed to continue a healthy lifestyle. Better yet, give a new Mocktail a try!

For more information visit http://www.marnierae.com and join her at https://www.facebook.com/marnieraec, https://www.instagram.com/marnieraec/, https://www.pinterest.com/marnie_clark1/ #SoberNotBoring, Use #NationalMocktailWeek to share recipes and experience the best that Mocktails have to offer!