Sheffield, Massachusetts-based Berkshire Mountain Distillers is introducing Greylock Gin & Tonic, a new ready-to-drink gin and tonic cocktail. The 13.3%-abv small-batch RTD is made with a base of Berkshire Mountain’s Greylock gin, which features a blend of seven botanicals, and a house tonic, produced using cinchona bark and various spices. Rolling out on August 1 across New York, New Jersey, Connecticut, Georgia and Massachusetts, Greylock Gin & Tonic is available in four-packs of 200-ml. bottles, priced at $15. Additional markets are slated to be added in the coming months.
Set to debut in the U.S. this summer, Roca Patrón marks Patrón’s first range created entirely using the traditional, labor-intensive “tahona process.” The new release includes Roca Patrón Silver (90 proof), Roca Patrón Reposado (84 proof) and Roca Patrón Añejo (88 proof) labels, retailing at between $69.99-$89.99 a 750-ml. bottle.
Veev 2.0, is launching as a 70-proof neutral spirit infused with açaí berries from Brazil, and is intended to compete with the vodka segment. The original Veev açai liqueur launched at 60-proof five years ago. Veev 2.0 is packaged in a redesigned bottle featuring a new logo meant to relay the brand’s organic, all-natural messaging. It’s being supported by a campaign asking consumers to “Cheat On Vodka,” debuting this week with digital videos and display ads, outdoor advertising and other activities. The reformulated Veev will maintain its original retail price of $29.99.
Pernod Ricard’s Irish Distillers unit has debuted the 2014 edition of its Midleton Very Rare whiskey. This year’s edition—the first from master blender Brian Nation, who recently took over for longtime Midleton master distiller Barry Crockett—is blended from single pot still and grain whiskies, which have been matured in specially-selected, ex-Bourbon casks that have been lightly charred on the inside for a complex taste profile. The whiskies in the blend have been aged for up to 22 years. Midleton Very Rare 2014 will hit U.S. store shelves in August, retailing around $125.
Brazil’s Yaguara Cachaça has made its debut in the U.S. market in select on- and off-premise locations in New York. A blended white organic cachaça distilled in traditional alembic copper stills, Yaguara is produced in small batches by renowned Brazilian master blender Erwin Weimann using a century-old family recipe from brothers Thyrso and Thiago Camargo, who co-founded the company with fellow entrepreneur Hamilton Lowe. Yaguara, at 41.5%-abv, will available in select U.S. markets at a suggest retail price of $44.90 a 750-ml.
All information courtesy of Shanken News Daily
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