gin_bee23.jpg?w=225&h=300Beefeater Pink, the latest expression to come from Beefeater, fuses natural strawberry flavor, citrus and classic juniper botanicals, in a gin that is visually vibrant with its statement-making shade. It is the first innovation to be launched by The Gin Hub, a new, stand-alone entity that brings together three of Pernod Ricard’s award-winning and pioneering gin brands under one roof: Beefeater, Plymouth and Seagram’s gin.

Beefeater Pink is crafted in London by Master Distiller Desmond Payne MBE – a pioneer of today’s global gin boom. Payne was inspired by Beefeater’s founder James Borrough’s creative curiosity. A pharmacist by trade before becoming a distiller, Borrough’s wonderful inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Beefeater continues to embrace Borrough’s passion for blending craftsmanship with experimentation and has created this natural strawberry flavored gin for the new generation of drinkers.

The transparent glass bottle was created to enhance the natural vibrancy of the gin. With its graffiti style logo inspired by stencil art, Beefeater Pink also captures the contrast between tradition and modernity that optimizes the spirit of London – the home of Beefeater Dry Gin.

Sophie Gallois, Managing Director of The Gin Hub, adds: “We know that the gin industry is booming and there is a real appetite for new and innovative expressions that offer consumers a different drinking experience. In Spain, for example, the pink gin trend accounts for 40% of all value growth within the total gin category, so there is huge potential to tap into.”

Beefeater Pink Gin (37.5 proof)
Visual: Pink crystal.
Nose: A curious mix of juniper and fresh strawberry. Dessert-like, but not cloying.
Taste: Medium strawberry flavor on top of a crisp, yet subtle juniper base. The botanicals play a secondary role in the mix, preferring to let the strawberry lead the way.
Finish: Medium long, with the strawberry lasting for several minutes.
Overall: Almost a cocktail on its own, this will appeal to “tini” lovers. Also, not a true pink gin, in the sense that there are no bitters used. Nonetheless this is very drinkable, approachable and lovely. Great for spring and summer cocktails, this is excellent in gin based punches.
GSN Rating: A-

For more information go to: Beefeater Gin