beetology-juices.jpg?w=232&h=300 While superfoods have been around for ages, the demand for easy, tasty ways to embrace their powers has never been greater. Moreover, sophisticated consumers are interested in ingredients they can pronounce, served as close to farm-to-table as possible. But not everyone has time to grow and prepare a healthy diet from scratch. And for beverage enthusiasts looking to follow the latest trend of using vegetables in custom beverages whether they be cocktails or mocktails, Beetology is an easy option.

“Beets are the new pomegranate,” said Charles Herzog, Chief Beetologist and VP of New Business Development at Kayco, producer of Beetology beverages. “Chefs, foodies, health-conscious folks, and even athletes have been tapping into the versatile beet in creative new ways.” Even Martha Stewart is getting into the act, he added. “Her latest cookbook has a Chocolate Beet Cake! She says pureed beets made it extra moist and not overly sweet.”

That’s where Beetology’s new line of craft beverages comes in. These sweet, organic, cold-pressed juices are made from nothing but beets and a handful of other 100% natural, good-for-you ingredients like ginger, veggies, and fruit.

Every grab-and-go bottle of Beetology is 100% non-GMO, U.S.D.A. Certified Organic, and Certified Fair Trade. Each variety is non-soy, non-dairy, and certified kosher, with no preservatives, additives, artificial colors, or flavors. Find Beetology in the refrigerated section at health food, specialty, grocery, and kosher food markets.

Beetology comes in five blends. Here are GSN’s thoughts on each:

  • Beet + Lemon + Ginger – At first the sweet beet flavor seems to be all there is, but after a few seconds, a very slight ginger kick paired with some tart citrus comes out. But, it’s all very subtle and reticent. I’d like to see the spiciness ramped up some more here. Still, try this with some ginger beer and vodka for a bespoke beet-y Moscow Mule. GSN Rating: B
  • Beet + Veggie – Medium sweet with a slightly grainy texture. This would make an interesting alternative for a Bloody Mary base. GSN Rating: B+
  • Beet + Tropical Fruit – This is an odd one. Kind of like a beet flavored pina colada. It’s the coconut flavor stands stands out more than anything. I’m not sure where this might work other than an odd rum based cocktail. GSN Rating: B-
  • Beet + Berry – Definite berry flavor with a slight tartness. I like this one quite a bit and can see it working well with rums, vodkas and even some bourbons. GSN Rating: A-
  • Beet + Cherry – Fairly tart and bright with cherry flavor. This would make a surprisingly good non-traditional shandy when used with a lager, or used as a splash in a tiki style punch. GSN Rating: B

For more information go to Kayco

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