GSN Review: Belvedere Vodka Janelle Monáe EditionEdit Post
Contributed by on Jun 13, 2019
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Belvedere Vodka is excited to debut its limited-edition bottle with GRAMMY-nominated musician, actor, and activist Janelle Moná e, available in-store globally beginning June 2019.
The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vison of a future where natural character, integrity, diversity and self-expression are celebrated.
The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monae hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment.
Belvedere, which translates to “a place from which one sees beauty,” was created by a collective of determined and optimistic individuals at the fall of the communist era in Poland. Meanwhile, Monáe, whose own artistic journey reflects a similar determination, leads the multi-faceted collective of artists at Wondaland, which features a breadth of voices, styles, and figures coming together to revolutionize the future of music, arts and culture.
“When I sat down with the Belvedere team, it was incredible to realize that they shared my passions of philanthropy, community and the desire to uplift others and my vision for a Beautiful Future, which is one in which women feel empowered and are given equal opportunity,” said Janelle Monáe. “I’m thrilled to be partnering with the brand on championing positivity and charting a path for a Beautiful Future.”
Belvedere Vodka (80 proof)
Nose: Nice crisp scent with a touch of vanilla bean. Rainwater, slate and a slight spice note.
Taste: Very smooth and clean with a round softness. As a few seconds go by, more of the flavor comes through with soft vanilla and a mild finish.
Finish: Medium long. You are left with a hint of sweetness.
Overall: You can’t much better than this beautifully distilled rye vodka. Really a great spirit.
GSN Rating: A
For more information go to: Belvedere Vodka