For years, Conor McGregor developed his whiskey under the project name “Notorious” through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to a distillery with a proven history of quality whiskey making. He met with the master distiller, and together they took measures to bring the whiskey to fruition. “We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend. We took the time to develop an incredible whiskey that is reasonably priced and I am excited to share it with the world,” said McGregor.

McGregor added, “Many ask where the name Proper No. Twelve comes from. I was born and bred in the Dublin suburb of Crumlin, Dublin 12 – this is a proper Irish whiskey and being a ‘Dublin 12 Man’ we named my brand Proper No. Twelve. My success can be traced from the lessons I learned growing up in D12, the values of loyalty and hard work.”

It is important to McGregor to give back in a meaningful way. First responders and emergency service providers exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a “ONE FOR ALL” mentality. “First responders and emergency personnel all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need,” said McGregor. The company has committed to donate $5 for every case sold to local first responders and emergency service organizations and charities, up to $1 million annually. The organizations will be identified for each country around the world and donations will go directly to specific countries where sales take place.

Proper No. Twelve’s first expression is a blend of grain and single malt.

Proper Twelve Irish Whiskey (80 proof)
Visual: Dark gold.
Nose: A lot of wood tinged with butterscotch, young leather, dried straw and autumn leaves.
Taste: Smooth and surprisingly tame. The initial flavors take a while to kick in , and when they do, they are subdued. Slight vanilla, mild oak, tiny bit of char, and a quiet maltiness.
Finish: Medium long with some lingering sweetness and a bread-like finish.
Overall: Not a lot going on here, but it is in no way a disappointment. This is an Irish that is fine for shots, or in light cocktails such as an Irish Old-Fashioned or Irish Manhattan.
GSN Rating: B

For more information go to: Proper Whiskey