Happy 100th Anniversary: Seagram’s VO
From The Rum Howler Blog on Feb 20, 2013
Seagram’s has a rich and storied history which can be dated back to 1857 when the Granite Mills and Waterloo Distillery Company was formed. About seven years later, Joseph Seagram joined the company and by 1911, it was known as Joseph E. Seagram & Sons.
The Seagram’s VO was, according to legend, created by Joseph Seagram 100 years ago when he blended some of his finest whiskies into a spirit designed especially for the wedding celebration for his son Thomas. 100 years later, the Seagram name is still on the VO bottle, but ownership of this brand has been passed on to Diageo who now use their wide variety of stocks to produce this whisky at the Valleyfield Distillery in Quebec.
The Seagram’s VO is one of the oldest continuously selling brands of Canadian Whisky in the market today, blended in the old-fashioned way to be enjoyed in those short and tall cocktails we Canadians enjoy so much. It is not by any stretch of the imagination a sipper, but then again, I doubt many ‘sipping whiskies’ were being crafted 100 years ago when this blend (bottled at 40 % abv.) was created. In honour of the 100 years of Seagram’s VO, I thought I would publish my review of this venerable Canadian Whisky.
You may click on the excerpt to read the full review:
“… The initial nose brings forth notes of oak and rye spice, vanilla and butterscotch, and light impressions of tobacco into the air above the glass. As the whisky breathes, I notice that there is something penetrating about the aroma. It reminds me of a combination of light incense and a freshly snuffed out cigarette. Rounding things out is a light corn accent and an impression of soft canned fruit (peaches perhaps). Somewhere in the background a field of tall dry grass is gently swaying in the breezes … “
Please enjoy the review!