Price: Unknow historical price however, current price is between $130-$230 per bottle.
In 1867, Alexander Walker created the blended Scotch brand Old Highland Whisky which was rechristened in 1909 as Johnnie Walker Red Label Blended Scotch Whisky. Blended Scotch is a mix of both grain whiskies and malt whiskies that have been distilled and mature in Scotland for at least 3 years. Grain whiskies are spirits are defined by the EU as a mix of grains such as malted barley, corn, rye, or wheat, distilled on a continuous column still, and matured for at least 3 years. Where as malt whiskies are spirits made from 100% malted barley, pot-distilled, and matured for at least 3 years.
By the 1920s Johnnie Walker was being sold in 120 countries and had been using the same squared bottle and angled label for about 50 years. In 1925, Johnnie Walker was acquired by The Distillers Company and by the 1970s Johnnie Walker Red Label was the most popular Scotch whisky sold in the world. While it is would great to know what whiskies went into the Red Label Blend in the 1970s as compared to today, sadly Johnnie Walker does not make that information public. Nevertheless, I'm grateful to David T. Smith for providing me a sample.
Nose: The nose greeted me with the aroma of fresh baked biscuits and honey with undertones of fruit carried on bright notes of alcohol.
Palate: The palate was smooth, had a medium body that was slightly warm. 70s Red Label tasted nutty like roasted cashews and had a light sweetness that balanced nicely with notes of spice, oak, and smoke with a little briny sea air.
Finish: The finish is long with lasting notes of brine and smoke mixed oak and sweet cherry.
Conclusion: It was surprising to me how fresh and vibrant Red Label tasted after all this time. 70s Red Label was a tasty blended Scotch whisky that demonstrates the skill of the blender to create a lighter whisky that still retains plenty of character. Johnnie Walker has clearly been putting out high quality whiskies for quite some time so there is understandable why they sold over 17 million 9-liter cases in 2016.