I realize that the scotch sightings and articles have been fewer and farther between in recent months but that is about to change. As I mentioned a few months ago, the site will be slowly going through some changes and will be branching out. I started by posting a few bourbon sightings as opposed to scotch. Later, I became a contributor to DrinkWire over at Liquor.com. Next up, I plan to write more in-depth articles about whisky, film, and drink culture in general.
In keeping with the spirit of new beginnings, I've decided to have our first giveaway to kick things off. This is probably the easiest contest you could ever participate in. All you have to do to win the Johnnie Walker cufflinks is retweet any of the Johnnie Walker scotch sightings posted at ScotchCinema.com. They shouldn't be hard to find considering there has been 16 Black Label, 9 Blue Label, 5 Red Label, and 2 Gold Label clips since the site launched 2 years ago.