Snoop Dogg is Now in the Cachaça BusinessEdit Post
Contributed by on Feb 11, 2015
Three readers love this post.
Snoop Dogg may seem like an unlikely spokesperson for a spirit like cachaça, the national spirit of Brazil, but the rapper has recently found a new boozy investment in Cuca Fresca Spirit.
Literally translated, Cuca Fresca means cool head in Portuguese, and in Brazil the expression means “to be cool” or “have a chill vibe.” What could be more fitting for Snoop Dogg, who is now a shareholder of Cuca Fresca, as well as the new face of the company?
"As a businessman, I get involved when I see big opportunities for growth, and this is one of them, " he told CNBC. He could very well be right, considering cachaça is so popular in Brazil, and is also doing well in other markets such as Germany, but is still relatively small in the US.