The recent popularity of label wines is an important trend that has important implications for anyone involved in the wine and spirits industry.
Most importantly, the growth of the bulk wine business, combined with the growing sophistication of private label brands, makes it possible to unlock new revenue streams.
That ability to unlock new revenue streams is one of the focal points of the upcoming International Bulk Wine & Spirits (IBWS) Show, taking place in San Francisco from July 26-27. Leading figures from the global and U.S. wine industry will be on hand to offer advice, insights, and experiences about building a private label from scratch.
For example, if you’re a retail store or hospitality industry business (i.e. a hotel or restaurant), you’ll learn the ins and outs of contract manufacturing. At the IBWSS, you will have the opportunity to meet many of the producers that offer private label wine services. You’ll meet the key industry players who can help you leverage the full power of the bulk wines business.
As with any major trend in the wine and spirits industry, it’s important to understand how it will impact every aspect of the business – everything from the making and sourcing of the wine, o the selling and marketing of the wine. That’s why the content of the IBWS Show is designed to be as compelling as possible for anyone involved in the making, sourcing, buying, selling, bottling, selling, or marketing of bulk wines and spirits.
Judging from the standout list of speakers and exhibitors for the IBWS Show, it’s easy to see how anyone attending will get valuable insights into how to unlock new revenue streams. Confirmed attendees at the event include: JF Hillebrand USA, leading domestic and international import and export beverage logistics service provider; Delicato Family Vineyards, a leading winemaker and grape grower in the USA; Signature Spirits USA , the beverage division of Ultra-Pure, LLC, a global supplier of alcohol products; and Agajanian Vineyards & Wine Company, a premium bulk wine and juice, wine grapes and winery services provider.
On Day 1 of the IBWS Show, Deborah Parker Wong, a prominent wine industry journalist, will present several different business models that are being used to develop successful bulk wine programs. That will be followed up by a discussion led by Oleander Feldman attorney Donna H. Hartman, who will discuss the finer points of any legal agreement featuring bulk wines and spirits.
In the afternoon of Day 1 of the IBWS Show, the focus will shift to understanding customer preferences and the overall factors impacting supply and demand in the bulk wine market. For example, Tim Hanni, Master of Wine and speaker at Sonoma State University, will review the biggest myths of the bulk wine industry, and Steve Fredericks, President/Partner at Turrentine Brokerage, will review the factors you must take into consideration when buying bulk wine.
On Day 2 of the event, Earl Hewlette of Terressentia Corporation will discuss how you can optimize your revenues by selling bulk and private label spirits. Also, Chris Mehringer of Park Street will cover how you can start a brand – even if you don’t have a distillery.
The combination of the all-star group of speakers, the event’s many workshop-style sessions that are focused on the major issues facing the bulk and private label wine business, and the access to the more than 80 exhibitors on the tradeshow floor makes the IBWS a must-attend event for Summer 2017.
Join us in sunny California this July 26-27. Sign up for the IBWS Show here: https://www.eventbrite.com/e/2017-international-bulk-wine-and-spirits-show-visitor-registration-tickets-26165218874.
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